10 rules of networking: how to turn dating into success
Everyone perceives the concept of “networking” in their own way: for some people it is dating only for profit, others see it as manipulation of people, for others it is nothing more than a fashionable word. There are too many stereotypes and absurd associations around networking, and we would like to dispel them.
In fact, networking is more than just exchanging business cards at conferences. It’s the art of building lasting relationships that can open doors to new opportunities for you. Want to learn how to effectively build your professional network? Then these 10 rules are for you.
1. Be genuinely interested in people
The easiest way to get people to like you is to show genuine interest in them. Ask open-ended questions, listen carefully to the answers, and memorize details. People love to talk about themselves, and if you give them the opportunity, they will be grateful for your attention. Only a sincere interest in another person helps build a trusting and lasting relationship.
2. Smile and be positive
A positive attitude is a magnet for people. Smile, greet others enthusiastically and radiate positive energy. People are intuitively drawn to those who are filled with optimism.
3. Prepare for the conversation
Before you go to an event, make a list of your potential conversation partners. Read the latest news in your industry, prepare some interesting stories or anecdotes. This will help you feel more confident and keep the conversation going. Learn more about the participants or guest speakers you are interested in: their professional interests, recent accomplishments, projects. This will help you strike up a conversation and find common topics for discussion.
4. Ask open-ended questions
Closed-ended questions assume short “yes” or “no” answers. Open-ended questions, on the other hand, encourage the person you are talking to to give more detailed answers. For example, instead of “Do you work in marketing?” ask, “What marketing tools do you find most effective in your company?”, “How do you see your company in the future?”.
The person may not remember what you talked about, but he will certainly remember his feelings from the conversation. In order to leave a good “aftertaste”, talk about yourself no more than 30% of the time and listen to the interlocutor 70% of the time.
5. Share your knowledge and experience
Don’t be afraid to share your knowledge and experience with others. Not only will this help you make deeper connections, but it will also increase your credibility in the eyes of your peers. The challenge is to show your expertise, your ability to influence key stakeholders and build an effective team to achieve business goals. Avoid vague wording, and answer only to the point.
6. Exchange contacts
Don’t forget to exchange contact information with new acquaintances. Business cards, social media, email – these can all come in handy for keeping in touch. Business cards should include a brief but succinct description of what you do. Simply put, try to be memorable.
7. Emphasize mutual benefit
Networking is not a one-way process; it’s important to give as well as receive. Think about how you can be useful to your new acquaintance. Perhaps you have information he or she is looking for, or you can introduce him or her to the right person. By offering your help, you are laying the groundwork for a strong relationship and showing that you are willing to invest in your companionship.
8. Strive for quality over quantity
Many people think that successful networking is when you have as many contacts as possible. But in reality, it’s far more useful to have a few deep and trusting relationships than dozens of superficial ones. Invest your time with people with whom you have a common interest and mutual benefit. Try to find common ground and build long-term relationships.
9. Digital networking
Modern technology allows us to be in touch with people all over the world. Use social media and professional platforms like LinkedIn to maintain and expand your business connections. Be active in professional communities, share useful information, comment and participate in discussions. This will help you stay visible and draw attention to your business.
10. Keep in touch after you’ve met
Keep in touch after you’ve met – send a text or email thanking them for an interesting conversation, sharing useful information, congratulating them on a holiday, inviting them to a meeting or event. Keep track of your promises and be sure to keep them, otherwise you risk quickly eroding trust.
Networking is a skill that can and should be developed. Remember that getting to know each other at an event is just the beginning. To strengthen business relationships, it’s important to keep in touch. Networking is a long-term investment. Don’t expect instant results. Build relationships gradually, show care and attention to your contacts.
