Innovations in digital marketing
To keep up with your competitors, you must keep up with global internet marketing trends.
Keeping the finger on the pulse, we would like to share some important digital marketing trends that you need to pay attention to:
A growing number of companies are starting to use chatbots – highly effective programs that interact with website visitors and customers. Chatbots with ease communicate with people browsing the site and can adequately answer their questions in real-time. Chatbots use either verbal interactions or chat boxes to help find products and information.
Many customers prefer interacting with a chatbot as they are available 24/7 and can accurately recall the entire purchase history and most importantly, never lose patience.
Artificial Intelligence (AI)
Among the many innovations of Internet marketing is Artificial Intelligence, which nowadays is becoming increasingly popular.
Alexa and Siri, for example, are voice assistants that provide excellent customer service and can take orders as well as act on behalf of the client. The AI does this by using sensors and human logic to analyze facts about the situation and can also collect/store search data to improve future user experience.
Social Messaging Apps
Instead of contacting customers via email, businesses are starting to turn to private conversations and private messaging groups.
The top three social messaging apps – WhatsApp, Facebook Messenger.
These messaging apps help to reach customers via messages, as they allow personalization and can add value to the user experience. Here are some benefits:
• Boosts sales
• Event planning, engagement, and participation
• Potential customer acquisition
• Provide support and assistance
Social media stories
Snapchat was the pioneer with the concept of “My Story”, later followed by Instagram and Facebook. Shortly after, YouTube unveiled its unique take on story format – Reels.
There are certain benefits to social media stories such as increased brand awareness, constant engagement, a quick way to announce something to your fans, and increased traffic to your website.